Going way beyond the traditional Christmas tree idea of red and green tinsel, flashing coloured lights shaped like icicles and fake snow is Branch Out II, bringing an imaginative new vision for Christmas to Brisbane Powerhouse from Saturday 11 to Thursday 23 December 2010 thanks to 20 of Brisbane’s top creatives.
Branch Out Part II is all about rediscovering and reinventing the traditional Christmas tree. Each of the 20 artists will be supplied with a tree trunk, which will be the framework within which their inventive new tree design will take place. The trees will make up a stunning visual display outside Brisbane Powerhouse, in the amphitheatre forecourt for everyone to see. Organisers Alex Lotersztain, Surya Graf and Bjorn Rust have based Branch Out Part II on the success of the 2008 event and the concept will promote design, art and lifestyle with cross- fertilization among some of the best creative thinkers and industry in South East Queensland. The artists/creatives involved are drawn from a pool of architects, landscape architects, interior and industrial designers, fashion, advertising and the arts. The aim is to create a memorable event that brings together these diverse industries and be a celebration of design excellence. Argentinian-born, Alexander Lotersztain moved to Australia aged 19 and his career to date has seen him participate in international exhibitions such as Designers Block London, Tokyo and Milan. He has recently been included in the design collection at the Pompidou Centre in Paris. Lotersztain has been named one of the Top 100 Most Influential Designers worldwide in ‘&fork’ by Phaidon Press was also recently awarded Desinger of the Year in the Queensland Premier’s Awards for his contribution to Australian economy, society and environment through design-led thinking. Artists involved in Branch Out Part II include Cox Rayner, Jenni Baxter, Aaron Nielsen, Street & Garden Furniture Co, Laruche, Luxxbox, Simon DeGroot, Finn Creative, CMD, Paul Fairweather, Cottee Parker Architects, BVN Architecture, Comax, DA2, Hassell Architects, Gamble McKinnon Green, DJ Arnold, John Mongard, Derlot, Quench.